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Essay 4.7

Digital Transformation Adoption in E-commerce Marketplaces: Adoption Barriers — A Comparative Perspective

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Energy Telemedicine Public Policy
Abstract

This essay investigates “Digital Transformation Adoption in E-commerce Marketplaces: Adoption Barriers — A Comparative Perspective” using a mixed-methods case study. Through a human-centered lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Digital Transformation Adoption in E-commerce Marketplaces: Adoption Barriers — A Comparative Perspective

ABSTRACT
Digital Transformation Adoption in E-commerce Marketplaces: Adoption Barriers — A Comparative Perspective is unpacked across themes: equity, governance, benefits, and risks. Limitations and future research paths are noted.
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