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Coursework 4.3

Digital Transformation Adoption in Pharmaceutical Firms: Customer Experience — A Comparative Perspective

32
Pages
MLA
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~ 34–47 mins
Reading Time
DevSecOps Open Banking Energy
Abstract

This coursework investigates “Digital Transformation Adoption in Pharmaceutical Firms: Customer Experience — A Comparative Perspective” using a qualitative grounded theory. Through a behavioral lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Digital Transformation Adoption in Pharmaceutical Firms: Customer Experience — A Comparative Perspective

ABSTRACT
Digital Transformation Adoption in Pharmaceutical Firms: Customer Experience — A Comparative Perspective is unpacked across themes: security, usability, change enablement, and ethics. Limitations and future research paths are noted.
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