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Report 4.2

Digital Transformation Adoption in Pharmaceutical Firms: Customer Experience — A event study methodology

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Data Privacy Energy Public Policy
Abstract

This report investigates “Digital Transformation Adoption in Pharmaceutical Firms: Customer Experience — A event study methodology” using a mixed-methods case study. Through a socio-technical lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Digital Transformation Adoption in Pharmaceutical Firms: Customer Experience — A event study methodology

ABSTRACT
Digital Transformation Adoption in Pharmaceutical Firms: Customer Experience — A event study methodology is unpacked across themes: governance, KPIs, ethics, and equity. Limitations and future research paths are noted.
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