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Policy Brief 4.3

Digital Twins for Gen Z Shoppers: Change Management | A Comparative Perspective

15
Pages
Chicago
Style
~ 15–24 mins
Reading Time
Food Systems Governance HCI
Abstract

This policy brief investigates “Digital Twins for Gen Z Shoppers: Change Management | A Comparative Perspective” using a systematic literature review. Through a socio-technical lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Digital Twins for Gen Z Shoppers: Change Management | A Comparative Perspective

ABSTRACT
Digital Twins for Gen Z Shoppers: Change Management | A Comparative Perspective is unpacked across themes: governance, ethics, risks, and change enablement. Limitations and future research paths are noted.
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