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Policy Brief 4.9

Digital Twins for Gen Z Shoppers: Operational Excellence | Evidence from West Africa

13
Pages
IEEE
Style
~ 13–21 mins
Reading Time
Public Policy Cybersecurity MLOps
Abstract

This policy brief investigates “Digital Twins for Gen Z Shoppers: Operational Excellence | Evidence from West Africa” using a event study methodology. Through a institutional lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Digital Twins for Gen Z Shoppers: Operational Excellence | Evidence from West Africa

ABSTRACT
Digital Twins for Gen Z Shoppers: Operational Excellence | Evidence from West Africa is unpacked across themes: costs, usability, change enablement, and governance. Limitations and future research paths are noted.
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