Digital Veillance, Privacy Rights, and Data Collection in the Era of Big Data
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Digital Veillance and Its Role in Contemporary Society
Veillance is a term used to describe the practice of surveillance systems, organizations, and governments tracking and monitoring individuals. Most governments utilize digital veillance to control and supervise the conduct of their populations, with particular attention given to communications that may pose a threat to national security. Authorities can identify information sources and communication targets through the use of Big Data and communication technologies (Bakir et al., 2017). Similarly, businesses use these technologies to collect information that may improve advertising and promotional strategies. Ultimately, digital veillance contributes to the development of a more transparent society in which governmental and commercial organizations can identify harmful intentions and improve decision-making processes.
Methods of Tracking Individuals Through Digital Technologies
Digital veillance can be employed in numerous ways to monitor and track individuals. Advances in technology have increased the ability to observe and regulate human activities, creating concerns regarding privacy and confidentiality. Understanding the methods and devices used in monitoring can help individuals become more aware of how their information is collected and utilized.
Individuals can be monitored while traveling in their vehicles. Although drivers may assume they have privacy inside their cars, significant data collection often occurs during transportation activities (Schwartz, 2017). Various roadside technologies collect information about passengers and drivers, particularly those considered potential security risks. However, these systems also gather, store, and transmit information relating to individuals who may not pose any threat. License plate recognition systems, commonly installed on police vehicles, bridges, and road infrastructure, record vehicle information in real time and share it with governmental and private entities for further analysis.
Additionally, people are frequently monitored while walking along roads, sidewalks, and public spaces. Governments have increasingly implemented security initiatives, particularly within major urban centers that may be considered vulnerable to security threats. Public surveillance cameras and street-monitoring systems are deployed to collect and transmit information about individuals moving through these areas (Schwartz, 2017). These devices often contain high-resolution cameras capable of recording and transmitting detailed information to multiple agencies for analysis. Increased awareness of surveillance in public spaces has contributed to reductions in certain forms of criminal activity. As a result, although such technologies may intrude upon personal privacy, public surveillance systems also offer significant public safety benefits.
Categories of Information Collected Through Digital Veillance
Digital veillance facilitates the collection of various forms of data, including consumer behavior information. Businesses often seek to understand customer attitudes, purchasing habits, and preferences regarding particular products and services. Data collected through shopping technologies can be used to identify consumer trends and inform marketing strategies. In some cases, such information may also be used to deliver targeted messages regarding health, nutrition, or lifestyle choices.
Another important category of information collected through digital veillance relates to security and public safety. Such data can assist authorities in identifying potential threats and improving security measures within targeted locations (Bakir et al., 2017). In addition, demographic and budgetary data may be collected to assist governments in understanding population characteristics and planning programs and policies that address citizens' needs more effectively.
Privacy Rights and Human Responses to Digital Surveillance
The extent to which individuals can challenge or oppose digital veillance is influenced by internationally recognized human rights principles. Much surveillance activity occurs without the direct knowledge of the individual being monitored, potentially creating conflicts with privacy rights (Donnelly & Whelan, 2020). Individuals may object when monitoring practices limit their freedom of expression, communication, or access to information.
For example, some social media platforms may restrict content that criticizes governments or public institutions, even when such content is supported by factual information. In such circumstances, individuals may perceive their freedoms as being constrained. Consequently, international human rights frameworks may provide grounds for individuals to challenge forms of digital veillance that excessively interfere with privacy, freedom of expression, or personal autonomy.
Reference List
Bakir, V., Feilzer, M., & McStay, A. (2017). Introduction to special theme veillance and transparency: A critical examination of mutual watching in the post-Snowden, Big Data era. Big Data & Society, 4(1), 2053951717698996.
Donnelly, J., & Whelan, D. J. (2020). International human rights. Routledge.
Schwartz, S. (2017). 9 ways you're being spied on every day. Retrieved from https://www.huffpost.com/entry/government-surveillance_n_5084623