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Report 4.5

E-commerce Adoption in Gen Z Shoppers: Roi And Performance Metrics — A Comparative Perspective

40
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Harvard
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~ 42–58 mins
Reading Time
Tourism Cold Chain NLP
Abstract

This report investigates “E-commerce Adoption in Gen Z Shoppers: Roi And Performance Metrics — A Comparative Perspective” using a mixed-methods case study. Through a human-centered lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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E-commerce Adoption in Gen Z Shoppers: Roi And Performance Metrics — A Comparative Perspective

ABSTRACT
E-commerce Adoption in Gen Z Shoppers: Roi And Performance Metrics — A Comparative Perspective is unpacked across themes: equity, ethics, costs, and usability. Limitations and future research paths are noted.
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