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Research Proposal 4.6

E-commerce and Adoption Barriers among E-commerce Marketplaces — Post-Pandemic Lessons

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Tourism Food Systems Leadership
Abstract

This research proposal investigates “E-commerce and Adoption Barriers among E-commerce Marketplaces — Post-Pandemic Lessons” using a survey-based structural equation modeling. Through a socio-technical lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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E-commerce and Adoption Barriers among E-commerce Marketplaces — Post-Pandemic Lessons

ABSTRACT
E-commerce and Adoption Barriers among E-commerce Marketplaces — Post-Pandemic Lessons is unpacked across themes: security, ethics, risks, and governance. Limitations and future research paths are noted.
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