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Case Study 4.4

E-commerce and Governance And Risk among Millennial Consumers — Evidence from South Asia

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~ 8–14 mins
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Marketing Sociology Cloud
Abstract

This case study investigates “E-commerce and Governance And Risk among Millennial Consumers — Evidence from South Asia” using a mixed-methods case study. Through a behavioral lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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E-commerce and Governance And Risk among Millennial Consumers — Evidence from South Asia

ABSTRACT
E-commerce and Governance And Risk among Millennial Consumers — Evidence from South Asia is unpacked across themes: interoperability, ethics, KPIs, and risks. Limitations and future research paths are noted.
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