E-commerce and Innovation Diffusion among Millennial Consumers — Evidence from Nordic Countries

Case Study 4.8

E-commerce and Innovation Diffusion among Millennial Consumers — Evidence from Nordic Countries

Pages

IEEE

Style

~ 10–15 mins

Reading Time

Cloud Esports FinTech

Abstract

This case study investigates “E-commerce and Innovation Diffusion among Millennial Consumers — Evidence from Nordic Countries” using a difference-in-differences analysis. Through a economic lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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E-commerce and Innovation Diffusion among Millennial Consumers — Evidence from Nordic Countries

ABSTRACT

E-commerce and Innovation Diffusion among Millennial Consumers — Evidence from Nordic Countries is unpacked across themes: governance, change enablement, ethics, and KPIs. Limitations and future research paths are noted.

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