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Essay 4.8

E-commerce and Market Entry Strategy among EU Startups — Evidence from East Africa

29
Pages
APA
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~ 30–44 mins
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Risk NLP Cybersecurity
Abstract

This essay investigates “E-commerce and Market Entry Strategy among EU Startups — Evidence from East Africa” using a topic modeling on open datasets. Through a economic lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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E-commerce and Market Entry Strategy among EU Startups — Evidence from East Africa

ABSTRACT
E-commerce and Market Entry Strategy among EU Startups — Evidence from East Africa is unpacked across themes: governance, usability, risks, and change enablement. Limitations and future research paths are noted.
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