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Coursework 4.4

E-commerce and Market Entry Strategy among Urban Households — Post-Pandemic Lessons

13
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~ 13–19 mins
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InsurTech Tourism Impact
Abstract

This coursework investigates “E-commerce and Market Entry Strategy among Urban Households — Post-Pandemic Lessons” using a difference-in-differences analysis. Through a institutional lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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E-commerce and Market Entry Strategy among Urban Households — Post-Pandemic Lessons

ABSTRACT
E-commerce and Market Entry Strategy among Urban Households — Post-Pandemic Lessons is unpacked across themes: governance, usability, scalability, and benefits. Limitations and future research paths are noted.
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