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Policy Brief 4.7

E-commerce for Gen Z Shoppers: Resilience And Continuity | Post-Pandemic Lessons

11
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IEEE
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~ 11–17 mins
Reading Time
Green Finance Esports AI
Abstract

This policy brief investigates “E-commerce for Gen Z Shoppers: Resilience And Continuity | Post-Pandemic Lessons” using a design science research. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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E-commerce for Gen Z Shoppers: Resilience And Continuity | Post-Pandemic Lessons

ABSTRACT
E-commerce for Gen Z Shoppers: Resilience And Continuity | Post-Pandemic Lessons is unpacked across themes: usability, security, KPIs, and interoperability. Limitations and future research paths are noted.
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