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Policy Brief 4.8

Ethical AI and Customer Experience among E-commerce Marketplaces — A Comparative Perspective

15
Pages
IEEE
Style
~ 15–24 mins
Reading Time
Cloud DevSecOps Psychology
Abstract

This policy brief investigates “Ethical AI and Customer Experience among E-commerce Marketplaces — A Comparative Perspective” using a qualitative grounded theory. Through a behavioral lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Ethical AI and Customer Experience among E-commerce Marketplaces — A Comparative Perspective

ABSTRACT
Ethical AI and Customer Experience among E-commerce Marketplaces — A Comparative Perspective is unpacked across themes: equity, interoperability, costs, and change enablement. Limitations and future research paths are noted.
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