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Essay 4.8

Ethical Considerations in Social Media Marketing for Export-Oriented Manufacturers: Evidence from Middle East

40
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~ 42–60 mins
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Abstract

This essay investigates “Ethical Considerations in Social Media Marketing for Export-Oriented Manufacturers: Evidence from Middle East” using a propensity score matching. Through a economic lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Ethical Considerations in Social Media Marketing for Export-Oriented Manufacturers: Evidence from Middle East

ABSTRACT
Ethical Considerations in Social Media Marketing for Export-Oriented Manufacturers: Evidence from Middle East is unpacked across themes: risks, governance, ethics, and interoperability. Limitations and future research paths are noted.
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