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Policy Brief 4.7

Ethical Considerations in Social Media Marketing for Fortune 500 Firms: Post-Pandemic Lessons

14
Pages
Chicago
Style
~ 14–21 mins
Reading Time
InsurTech Health Supply Chain
Abstract

This policy brief investigates “Ethical Considerations in Social Media Marketing for Fortune 500 Firms: Post-Pandemic Lessons” using a qualitative grounded theory. Through a institutional lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Ethical Considerations in Social Media Marketing for Fortune 500 Firms: Post-Pandemic Lessons

ABSTRACT
Ethical Considerations in Social Media Marketing for Fortune 500 Firms: Post-Pandemic Lessons is unpacked across themes: governance, equity, risks, and change enablement. Limitations and future research paths are noted.
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