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Research Proposal 4.5

Explainable AI Adoption in Gen Z Shoppers: Innovation Diffusion — A Comparative Perspective

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Abstract

This research proposal investigates “Explainable AI Adoption in Gen Z Shoppers: Innovation Diffusion — A Comparative Perspective” using a mixed-methods case study. Through a socio-technical lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Explainable AI Adoption in Gen Z Shoppers: Innovation Diffusion — A Comparative Perspective

ABSTRACT
Explainable AI Adoption in Gen Z Shoppers: Innovation Diffusion — A Comparative Perspective is unpacked across themes: benefits, equity, costs, and governance. Limitations and future research paths are noted.
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