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Research Proposal 4.4

FinTech Adoption in Gen Z Shoppers: Talent And Skills — A Comparative Perspective

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Harvard
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~ 26–36 mins
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Sociology Cybersecurity Esports
Abstract

This research proposal investigates “FinTech Adoption in Gen Z Shoppers: Talent And Skills — A Comparative Perspective” using a mixed-methods case study. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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FinTech Adoption in Gen Z Shoppers: Talent And Skills — A Comparative Perspective

ABSTRACT
FinTech Adoption in Gen Z Shoppers: Talent And Skills — A Comparative Perspective is unpacked across themes: costs, benefits, ethics, and usability. Limitations and future research paths are noted.
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