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Essay 4.7

FinTech and Market Entry Strategy among Fortune 500 Firms — Evidence from South Asia

14
Pages
IEEE
Style
~ 14–21 mins
Reading Time
Logistics Metaverse AIOps
Abstract

This essay investigates “FinTech and Market Entry Strategy among Fortune 500 Firms — Evidence from South Asia” using a design science research. Through a human-centered lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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FinTech and Market Entry Strategy among Fortune 500 Firms — Evidence from South Asia

ABSTRACT
FinTech and Market Entry Strategy among Fortune 500 Firms — Evidence from South Asia is unpacked across themes: KPIs, usability, costs, and ethics. Limitations and future research paths are noted.
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