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Research Proposal 4.8

FinTech and Market Entry Strategy among Pharmaceutical Firms — Evidence from Southeast Asia

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DevSecOps Risk HCI
Abstract

This research proposal investigates “FinTech and Market Entry Strategy among Pharmaceutical Firms — Evidence from Southeast Asia” using a systematic literature review. Through a economic lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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FinTech and Market Entry Strategy among Pharmaceutical Firms — Evidence from Southeast Asia

ABSTRACT
FinTech and Market Entry Strategy among Pharmaceutical Firms — Evidence from Southeast Asia is unpacked across themes: benefits, interoperability, change enablement, and ethics. Limitations and future research paths are noted.
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