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Dissertation 4.7

FinTech and Roi And Performance Metrics among E-commerce Marketplaces — Post-Pandemic Lessons

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Abstract

This dissertation investigates “FinTech and Roi And Performance Metrics among E-commerce Marketplaces — Post-Pandemic Lessons” using a event study methodology. Through a economic lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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FinTech and Roi And Performance Metrics among E-commerce Marketplaces — Post-Pandemic Lessons

ABSTRACT
FinTech and Roi And Performance Metrics among E-commerce Marketplaces — Post-Pandemic Lessons is unpacked across themes: costs, benefits, governance, and equity. Limitations and future research paths are noted.
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