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Research Proposal 4.4

Food Security Adoption in Millennial Consumers: Market Entry Strategy — A Comparative Perspective

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Abstract

This research proposal investigates “Food Security Adoption in Millennial Consumers: Market Entry Strategy — A Comparative Perspective” using a difference-in-differences analysis. Through a human-centered lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Food Security Adoption in Millennial Consumers: Market Entry Strategy — A Comparative Perspective

ABSTRACT
Food Security Adoption in Millennial Consumers: Market Entry Strategy — A Comparative Perspective is unpacked across themes: equity, KPIs, interoperability, and costs. Limitations and future research paths are noted.
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