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Dissertation 4.6

Gaming & Esports Adoption in E-commerce Marketplaces: Sustainability Outcomes — A event study methodology

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FinTech AIOps Health
Abstract

This dissertation investigates “Gaming & Esports Adoption in E-commerce Marketplaces: Sustainability Outcomes — A event study methodology” using a survey-based structural equation modeling. Through a socio-technical lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Gaming & Esports Adoption in E-commerce Marketplaces: Sustainability Outcomes — A event study methodology

ABSTRACT
Gaming & Esports Adoption in E-commerce Marketplaces: Sustainability Outcomes — A event study methodology is unpacked across themes: usability, costs, equity, and benefits. Limitations and future research paths are noted.
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