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Case Study 4.5

Gaming & Esports and Customer Experience among Retail Banks — Post-Pandemic Lessons

36
Pages
Harvard
Style
~ 38–52 mins
Reading Time
AR/VR Psychology Telemedicine
Abstract

This case study investigates “Gaming & Esports and Customer Experience among Retail Banks — Post-Pandemic Lessons” using a systematic literature review. Through a socio-technical lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Gaming & Esports and Customer Experience among Retail Banks — Post-Pandemic Lessons

ABSTRACT
Gaming & Esports and Customer Experience among Retail Banks — Post-Pandemic Lessons is unpacked across themes: change enablement, benefits, governance, and usability. Limitations and future research paths are noted.
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