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Research Proposal 4.6

Gaming & Esports and Market Entry Strategy among Millennial Consumers — 2023–2026 Trends

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Tourism Impact Education
Abstract

This research proposal investigates “Gaming & Esports and Market Entry Strategy among Millennial Consumers — 2023–2026 Trends” using a survey-based structural equation modeling. Through a behavioral lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Gaming & Esports and Market Entry Strategy among Millennial Consumers — 2023–2026 Trends

ABSTRACT
Gaming & Esports and Market Entry Strategy among Millennial Consumers — 2023–2026 Trends is unpacked across themes: change enablement, ethics, costs, and security. Limitations and future research paths are noted.
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