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Case Study 4.5

Gaming & Esports for Pharmaceutical Firms: Customer Experience | A mixed-methods case study

13
Pages
APA
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~ 13–20 mins
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Education Esports Leadership
Abstract

This case study investigates “Gaming & Esports for Pharmaceutical Firms: Customer Experience | A mixed-methods case study” using a qualitative grounded theory. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Gaming & Esports for Pharmaceutical Firms: Customer Experience | A mixed-methods case study

ABSTRACT
Gaming & Esports for Pharmaceutical Firms: Customer Experience | A mixed-methods case study is unpacked across themes: scalability, equity, costs, and risks. Limitations and future research paths are noted.
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