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Dissertation 4.5

Gig Economy Adoption in Pharmaceutical Firms: Customer Experience — A Comparative Perspective

25
Pages
MLA
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~ 26–37 mins
Reading Time
AI Esports UX
Abstract

This dissertation investigates “Gig Economy Adoption in Pharmaceutical Firms: Customer Experience — A Comparative Perspective” using a randomized controlled trial design. Through a socio-technical lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Gig Economy Adoption in Pharmaceutical Firms: Customer Experience — A Comparative Perspective

ABSTRACT
Gig Economy Adoption in Pharmaceutical Firms: Customer Experience — A Comparative Perspective is unpacked across themes: risks, KPIs, security, and ethics. Limitations and future research paths are noted.
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