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Essay 4.3

Gig Economy Adoption in SMEs in Sub-Saharan Africa: Customer Experience — Post-Pandemic Lessons

8
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IEEE
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~ 8–13 mins
Reading Time
RPA DevSecOps InsurTech
Abstract

This essay investigates “Gig Economy Adoption in SMEs in Sub-Saharan Africa: Customer Experience — Post-Pandemic Lessons” using a event study methodology. Through a behavioral lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Gig Economy Adoption in SMEs in Sub-Saharan Africa: Customer Experience — Post-Pandemic Lessons

ABSTRACT
Gig Economy Adoption in SMEs in Sub-Saharan Africa: Customer Experience — Post-Pandemic Lessons is unpacked across themes: usability, security, change enablement, and risks. Limitations and future research paths are noted.
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