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Dissertation 4.5

Gig Economy and Market Entry Strategy among Esports Organizations — 2021–2027 Trends

24
Pages
Harvard
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~ 25–37 mins
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Marketing Governance Telemedicine
Abstract

This dissertation investigates “Gig Economy and Market Entry Strategy among Esports Organizations — 2021–2027 Trends” using a Delphi study. Through a institutional lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Gig Economy and Market Entry Strategy among Esports Organizations — 2021–2027 Trends

ABSTRACT
Gig Economy and Market Entry Strategy among Esports Organizations — 2021–2027 Trends is unpacked across themes: ethics, risks, scalability, and security. Limitations and future research paths are noted.
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