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Policy Brief 4.6

Gig Economy for Gen Z Shoppers: Adoption Barriers | Evidence from Nordic Countries

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~ 10–17 mins
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Abstract

This policy brief investigates “Gig Economy for Gen Z Shoppers: Adoption Barriers | Evidence from Nordic Countries” using a benchmarking and maturity modeling. Through a behavioral lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Gig Economy for Gen Z Shoppers: Adoption Barriers | Evidence from Nordic Countries

ABSTRACT
Gig Economy for Gen Z Shoppers: Adoption Barriers | Evidence from Nordic Countries is unpacked across themes: KPIs, security, change enablement, and interoperability. Limitations and future research paths are noted.
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