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Case Study 4.7

Gig Economy for SMEs in Sub-Saharan Africa: Governance And Risk | Post-Pandemic Lessons

17
Pages
Harvard
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~ 18–25 mins
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Marketing Climate Cloud
Abstract

This case study investigates “Gig Economy for SMEs in Sub-Saharan Africa: Governance And Risk | Post-Pandemic Lessons” using a benchmarking and maturity modeling. Through a human-centered lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

Gig Economy for SMEs in Sub-Saharan Africa: Governance And Risk | Post-Pandemic Lessons

ABSTRACT
Gig Economy for SMEs in Sub-Saharan Africa: Governance And Risk | Post-Pandemic Lessons is unpacked across themes: benefits, equity, change enablement, and usability. Limitations and future research paths are noted.
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