Governance And Risk in Social Media Marketing for Hospitality Operators: A panel regression with fixed effects

Dissertation 4.3

Governance And Risk in Social Media Marketing for Hospitality Operators: A panel regression with fixed effects

Pages

Chicago

Style

~ 32–45 mins

Reading Time

Sociology Logistics Open Banking

Abstract

This dissertation investigates “Governance And Risk in Social Media Marketing for Hospitality Operators: A panel regression with fixed effects” using a social network analysis. Through a behavioral lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

Download PDF Order Similar Paper Save

Governance And Risk in Social Media Marketing for Hospitality Operators: A panel regression with fixed effects

ABSTRACT

Governance And Risk in Social Media Marketing for Hospitality Operators: A panel regression with fixed effects is unpacked across themes: interoperability, scalability, equity, and costs. Limitations and future research paths are noted.

Open full preview

View Full Paper