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Essay 4.4

Green Finance Adoption in Gen Z Shoppers: Innovation Diffusion — Post-Pandemic Lessons

12
Pages
Chicago
Style
~ 12–18 mins
Reading Time
Sociology FinTech Metaverse
Abstract

This essay investigates “Green Finance Adoption in Gen Z Shoppers: Innovation Diffusion — Post-Pandemic Lessons” using a event study methodology. Through a economic lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Green Finance Adoption in Gen Z Shoppers: Innovation Diffusion — Post-Pandemic Lessons

ABSTRACT
Green Finance Adoption in Gen Z Shoppers: Innovation Diffusion — Post-Pandemic Lessons is unpacked across themes: risks, benefits, usability, and security. Limitations and future research paths are noted.
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