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Case Study 4.4

Green Finance and Cost–Benefit Analysis among Mobile Money Users — Post-Pandemic Lessons

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~ 35–50 mins
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Marketing Esports Telemedicine
Abstract

This case study investigates “Green Finance and Cost–Benefit Analysis among Mobile Money Users — Post-Pandemic Lessons” using a propensity score matching. Through a economic lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Green Finance and Cost–Benefit Analysis among Mobile Money Users — Post-Pandemic Lessons

ABSTRACT
Green Finance and Cost–Benefit Analysis among Mobile Money Users — Post-Pandemic Lessons is unpacked across themes: KPIs, scalability, benefits, and ethics. Limitations and future research paths are noted.
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