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Research Proposal 4.7

Green Finance and Ethical Considerations among Gen Z Shoppers — Evidence from South Asia

25
Pages
IEEE
Style
~ 26–36 mins
Reading Time
Supply Chain Climate Blockchain
Abstract

This research proposal investigates “Green Finance and Ethical Considerations among Gen Z Shoppers — Evidence from South Asia” using a randomized controlled trial design. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Green Finance and Ethical Considerations among Gen Z Shoppers — Evidence from South Asia

ABSTRACT
Green Finance and Ethical Considerations among Gen Z Shoppers — Evidence from South Asia is unpacked across themes: risks, interoperability, change enablement, and costs. Limitations and future research paths are noted.
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