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Research Proposal 4.8

Green Finance for Gen Z Shoppers: Customer Experience | Post-Pandemic Lessons

14
Pages
IEEE
Style
~ 14–21 mins
Reading Time
Psychology AI InsurTech
Abstract

This research proposal investigates “Green Finance for Gen Z Shoppers: Customer Experience | Post-Pandemic Lessons” using a survey-based structural equation modeling. Through a institutional lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Green Finance for Gen Z Shoppers: Customer Experience | Post-Pandemic Lessons

ABSTRACT
Green Finance for Gen Z Shoppers: Customer Experience | Post-Pandemic Lessons is unpacked across themes: costs, equity, scalability, and risks. Limitations and future research paths are noted.
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