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Policy Brief 4.3

Hospitality Management for Gen Z Shoppers: Market Entry Strategy | Evidence from Europe

15
Pages
Chicago
Style
~ 15–24 mins
Reading Time
Finance Blockchain HCI
Abstract

This policy brief investigates “Hospitality Management for Gen Z Shoppers: Market Entry Strategy | Evidence from Europe” using a design science research. Through a economic lens, the analysis integrates multi-source data to derive an actionable roadmap for researchers and practitioners.

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Hospitality Management for Gen Z Shoppers: Market Entry Strategy | Evidence from Europe

ABSTRACT
Hospitality Management for Gen Z Shoppers: Market Entry Strategy | Evidence from Europe is unpacked across themes: scalability, benefits, interoperability, and costs. Limitations and future research paths are noted.
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