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Dissertation 4.3

Hospitality Management for Millennial Consumers: Change Management | Evidence from Europe

38
Pages
Harvard
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~ 40–57 mins
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Marketing Green Finance Governance
Abstract

This dissertation investigates “Hospitality Management for Millennial Consumers: Change Management | Evidence from Europe” using a agent-based simulation. Through a institutional lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Hospitality Management for Millennial Consumers: Change Management | Evidence from Europe

ABSTRACT
Hospitality Management for Millennial Consumers: Change Management | Evidence from Europe is unpacked across themes: KPIs, risks, scalability, and usability. Limitations and future research paths are noted.
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