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Dissertation 4.9

Human-Computer Interaction for SMEs in Sub-Saharan Africa: Customer Experience | A Comparative Perspective

37
Pages
APA
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~ 39–55 mins
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Sustainability AIOps Leadership
Abstract

This dissertation investigates “Human-Computer Interaction for SMEs in Sub-Saharan Africa: Customer Experience | A Comparative Perspective” using a difference-in-differences analysis. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Human-Computer Interaction for SMEs in Sub-Saharan Africa: Customer Experience | A Comparative Perspective

ABSTRACT
Human-Computer Interaction for SMEs in Sub-Saharan Africa: Customer Experience | A Comparative Perspective is unpacked across themes: change enablement, risks, benefits, and costs. Limitations and future research paths are noted.
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