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Dissertation 4.8

Human Factors And Usability in Social Media Marketing for Gig Workers: A Comparative Perspective

36
Pages
APA
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~ 38–52 mins
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Cybersecurity Governance Esports
Abstract

This dissertation investigates “Human Factors And Usability in Social Media Marketing for Gig Workers: A Comparative Perspective” using a agent-based simulation. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Human Factors And Usability in Social Media Marketing for Gig Workers: A Comparative Perspective

ABSTRACT
Human Factors And Usability in Social Media Marketing for Gig Workers: A Comparative Perspective is unpacked across themes: scalability, costs, risks, and change enablement. Limitations and future research paths are noted.
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