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Essay 4.4

Human Factors And Usability in Social Media Marketing for Regulated Utilities: A randomized controlled trial design

28
Pages
IEEE
Style
~ 29–43 mins
Reading Time
Climate Finance BioMed
Abstract

This essay investigates “Human Factors And Usability in Social Media Marketing for Regulated Utilities: A randomized controlled trial design” using a topic modeling on open datasets. Through a behavioral lens, the analysis integrates multi-source data to derive a validated measurement model for researchers and practitioners.

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Human Factors And Usability in Social Media Marketing for Regulated Utilities: A randomized controlled trial design

ABSTRACT
Human Factors And Usability in Social Media Marketing for Regulated Utilities: A randomized controlled trial design is unpacked across themes: usability, benefits, costs, and security. Limitations and future research paths are noted.
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