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Research Proposal 4.4

Innovation Diffusion in E-commerce for Gen Z Shoppers: A Comparative Perspective

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InsurTech MLOps Food Systems
Abstract

This research proposal investigates “Innovation Diffusion in E-commerce for Gen Z Shoppers: A Comparative Perspective” using a mixed-methods case study. Through a institutional lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

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Innovation Diffusion in E-commerce for Gen Z Shoppers: A Comparative Perspective

ABSTRACT
Innovation Diffusion in E-commerce for Gen Z Shoppers: A Comparative Perspective is unpacked across themes: equity, ethics, usability, and costs. Limitations and future research paths are noted.
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