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Essay 4.6

Innovation Diffusion in Edge Computing for Gen Z Shoppers: Evidence from Southeast Asia

15
Pages
Chicago
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~ 15–23 mins
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Marketing Metaverse Open Banking
Abstract

This essay investigates “Innovation Diffusion in Edge Computing for Gen Z Shoppers: Evidence from Southeast Asia” using a benchmarking and maturity modeling. Through a behavioral lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Innovation Diffusion in Edge Computing for Gen Z Shoppers: Evidence from Southeast Asia

ABSTRACT
Innovation Diffusion in Edge Computing for Gen Z Shoppers: Evidence from Southeast Asia is unpacked across themes: change enablement, security, KPIs, and benefits. Limitations and future research paths are noted.
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