View Full Paper

Owner Consent Verified
Dissertation 4.8

Innovation Diffusion in Social Media Marketing for Fortune 500 Firms: A difference-in-differences analysis

10
Pages
MLA
Style
~ 10–15 mins
Reading Time
Cybersecurity Open Banking Cloud
Abstract

This dissertation investigates “Innovation Diffusion in Social Media Marketing for Fortune 500 Firms: A difference-in-differences analysis” using a time-series forecasting. Through a economic lens, the analysis integrates multi-source data to derive a stakeholder-aligned blueprint for researchers and practitioners.

Download PDF Order Similar Paper Save

Innovation Diffusion in Social Media Marketing for Fortune 500 Firms: A difference-in-differences analysis

ABSTRACT
Innovation Diffusion in Social Media Marketing for Fortune 500 Firms: A difference-in-differences analysis is unpacked across themes: KPIs, change enablement, risks, and interoperability. Limitations and future research paths are noted.
1
Open full preview
Related Papers
Browse all
37 Pages 4.8
Talent And Skills in Hospitality Management for Esports Organizations: A benchmarking and maturity modeling
Sustainability MLOps Supply Chain
View Paper
11 Pages 4.5
Green Finance Adoption in Millennial Consumers: Change Management — A Comparative Perspective
Psychology Metaverse Esports
View Paper
11 Pages 4.8
Telemedicine for E-commerce Marketplaces: Cost–Benefit Analysis | A Comparative Perspective
Energy Education Tourism
View Paper