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Dissertation 4.6

Innovation Diffusion in Social Media Marketing for Hospitality Operators: Evidence from Southeast Asia

29
Pages
IEEE
Style
~ 30–42 mins
Reading Time
Cold Chain Climate Marketing
Abstract

This dissertation investigates “Innovation Diffusion in Social Media Marketing for Hospitality Operators: Evidence from Southeast Asia” using a systematic literature review. Through a institutional lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Innovation Diffusion in Social Media Marketing for Hospitality Operators: Evidence from Southeast Asia

ABSTRACT
Innovation Diffusion in Social Media Marketing for Hospitality Operators: Evidence from Southeast Asia is unpacked across themes: costs, usability, security, and KPIs. Limitations and future research paths are noted.
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