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Dissertation 4.7

Innovation Diffusion in Sustainability for Cross-functional Tech Teams: A randomized controlled trial design

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Marketing Food Systems Finance
Abstract

This dissertation investigates “Innovation Diffusion in Sustainability for Cross-functional Tech Teams: A randomized controlled trial design” using a mixed-methods case study. Through a socio-technical lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Innovation Diffusion in Sustainability for Cross-functional Tech Teams: A randomized controlled trial design

ABSTRACT
Innovation Diffusion in Sustainability for Cross-functional Tech Teams: A randomized controlled trial design is unpacked across themes: usability, risks, security, and equity. Limitations and future research paths are noted.
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