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Dissertation 4.5

Interoperability in Social Media Marketing for Hospital Administrators: A Comparative Perspective

17
Pages
IEEE
Style
~ 18–26 mins
Reading Time
Cybersecurity DEI Supply Chain
Abstract

This dissertation investigates “Interoperability in Social Media Marketing for Hospital Administrators: A Comparative Perspective” using a social network analysis. Through a behavioral lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Interoperability in Social Media Marketing for Hospital Administrators: A Comparative Perspective

ABSTRACT
Interoperability in Social Media Marketing for Hospital Administrators: A Comparative Perspective is unpacked across themes: change enablement, usability, security, and benefits. Limitations and future research paths are noted.
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