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Dissertation 4.6

Market Entry Strategy in AR/VR for City Planners: Post-Pandemic Lessons

11
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Harvard
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~ 11–16 mins
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Education DevSecOps CV
Abstract

This dissertation investigates “Market Entry Strategy in AR/VR for City Planners: Post-Pandemic Lessons” using a benchmarking and maturity modeling. Through a socio-technical lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

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Market Entry Strategy in AR/VR for City Planners: Post-Pandemic Lessons

ABSTRACT
Market Entry Strategy in AR/VR for City Planners: Post-Pandemic Lessons is unpacked across themes: KPIs, interoperability, risks, and equity. Limitations and future research paths are noted.
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