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Dissertation 4.6

Market Entry Strategy in AR/VR for Public Sector Agencies in the UK: A Comparative Perspective

39
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Chicago
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~ 41–57 mins
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NLP Epidemiology Metaverse
Abstract

This dissertation investigates “Market Entry Strategy in AR/VR for Public Sector Agencies in the UK: A Comparative Perspective” using a difference-in-differences analysis. Through a socio-technical lens, the analysis integrates multi-source data to derive a practical decision framework for researchers and practitioners.

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Market Entry Strategy in AR/VR for Public Sector Agencies in the UK: A Comparative Perspective

ABSTRACT
Market Entry Strategy in AR/VR for Public Sector Agencies in the UK: A Comparative Perspective is unpacked across themes: change enablement, risks, governance, and benefits. Limitations and future research paths are noted.
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