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Dissertation 4.5

Market Entry Strategy in Carbon Markets for Gen Z Shoppers: A qualitative grounded theory

27
Pages
IEEE
Style
~ 28–39 mins
Reading Time
Esports Logistics Marketing
Abstract

This dissertation investigates “Market Entry Strategy in Carbon Markets for Gen Z Shoppers: A qualitative grounded theory” using a mixed-methods case study. Through a behavioral lens, the analysis integrates multi-source data to derive novel empirical evidence for researchers and practitioners.

Market Entry Strategy in Carbon Markets for Gen Z Shoppers: A qualitative grounded theory

ABSTRACT
Market Entry Strategy in Carbon Markets for Gen Z Shoppers: A qualitative grounded theory is unpacked across themes: scalability, change enablement, KPIs, and governance. Limitations and future research paths are noted.
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